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the Human Touch of Hotels

Frank van der Sluys

Head of Research


Phone +31(0)20 840 7201

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The Dutch Hotel market has become a serious asset class: an investment category that attracts mainly foreign investors to our country. Traditionally, National Institutional Investors remain reluctant to invest in this sector, which is mainly booming in Amsterdam. Returns are currently higher than in London and Paris. The number of hotels is increasing, as is the number of occupied rooms. At the same time, the possibilities of Airbnb and B&B’s are being reduced, while tourists are more than ever able to find their way to our capital. In terms of number of guests, Amsterdam is in the top 5 of Europe and the top 20 worldwide.

Cushman & Wakefield combines market knowledge and market sentiment by linking quantitative and qualitative methods in market research. There are relatively few user transactions in the hotel market; figures alone do not provide an overall picture of the market sentiment. That’s why Cushman & Wakefield asked hoteliers of high-profile concepts about their vision of the future. What are the main trends, how do you act accordingly and how can bricks conform to the required human