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Whereas a year ago news from the retail sector was dominated by bankruptcies, we have started 2017 with an expectation that the sector will grow by two percent this year. All signals are on green for Retail, but not for continuing to do what we were doing. The playing field has changed dramatically, with more innovation, more internationalisation and more modernisation being the adage.
For years, Dutch chain stores determined the overall look of shopping areas and there still is dominance on the part of household brands. Shops that generations of Dutch people have grown up with and which still have a raison d’être. At least, as long as they manage to maintain their relevance in the eyes of the consumer by homing in on important trends and continuing to innovate. After all, innovation and change are following each other in quicker succession than ever before - something that applies to all retailers, and hence also to the well-known household brands in the Netherlands. We could get nostalgic about it, or we could look at what huge opportunities exist because of the transformation in retail. Providing you with insight into these opportunities is precisely the focus of this edition of the annual Retail Report from Cushman & Wakefield.